It is one type of restriction for newer websites by not allowing them to get higher rankings in Google search engine. The Google Sandbox Effect was coined by a few Internet marketers to describe a new rule that Google has put in place, with regards to ranking new websites. Google puts you in the sandbox if you have a new site. You stay in this sandbox, until Google decides your site has matured enough then let you come out and play with all of the others. The Sandbox effect or the Google penalty is a name given to an observation about the way Google ranks web pages in its index. It is the subject of much debate its existence has been written about since 2004 but not confirmed, with several statements to the contrary.

According to the sandbox effect, links which may normally be weighted by Google's ranking algorithm, not least improving the position of a webpage in Google's index, may be subjected to filtering to prevent their having a full impact. Some observations have suggested that two important factors for causing this filter to come into play are the active age of a domain and the competitiveness of the keywords used in links.

The sandbox impact is also one type of check for newer websites, as Google wants the best websites or quality content oriented websites or established websites to be listed first to provide quality results to users. Especially those websites that come under the scanner of the Google sandbox effect very quickly which tries to get higher rankings for highly competitive keywords and phrases. One can avoid from getting their websites to the sandbox effect by targeting less competitive keywords, so that Google might have no point in applying filter for such websites, however still risk remains intact as this is just a thought or strategy.

The common feeling is that a fresh web site does not leave the sandbox for a few months. Some says, up to six months and possibly up to 8 months. It does not matter how great your new website is, or how optimized it is. In fact, your website might have all the makings to become topped rank in your niche, but this will not happen until Google lets you out of their sandbox. It is as well used to stop spam websites getting popular quickly. There are many webmasters who purchases lot of links very quickly and wants their website to get listed on 1st place for highly competitive keywords from the day of launch.

Google's policy strongly opposes of buying/selling links and hence purchase and sales of back links is violation of terms of Google. Google Sandbox Effect is still a topic of debate as many SEO experts doubt on the existence of Google sandbox. In conclusion, there are other methods some are using to get around the sandbox effect, which Google has imposed. They are tactics that fall into the black hat arena and will not be covered here. To keep away from the sandbox always pick the right keywords, color templates, promotion and content articles and information maintain this and you will always smile and enjoy.