If you are in online business, you probably know that the success of your business in great extent depends on your website positions in search engine. The closer your link to the top of search results page is the more visitors will click on it. Thus, for webmasters, it is important to optimize their websites for search engines and get as higher rank for their pages as possible.

Search engine optimization is the process of taking steps with your website to make it highly ranked by the search engines for your desired search terms.

The key element is getting a higher page rank is Link Building. Building high-quality links to your website that appear natural to search engines is one and most important step towards increasing your page rank.

Why are links so important for your online success?

Here are two main reasons:

1. Links make your website get indexed by search engines so they begin ranking your pages for target keywords. The higher rank in search engines you have, the more visitors and sale you will get.
2. Links are used by search engines to determine hoe relevant your page is to search terms. By building links from relevant websites, you ensure that your web page gets indexed and ranked by search engines accordingly.

Steps of Link Building:

1. Be sure that the website you will be placing the link on is relevant to the keyword and our services.
2. Count the number of external links (links that are not within the website) going off the web page where you posted the link.
3. The area where your link is placed is important. If it's at the top, more people will be likely to click it.
4. The back links are all the links coming onto the page from other websites.
5. Note down the page rank of the website.
6. Check cache date is the last time the website was updated and looked at by Google.
7. Check domain age is the date the website was first published.
8. You do not end up placing links onto a site with the same IP add as a previous one.